Effect of Air Quality Alerts on Intended Behavior Change

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Abstract

In 2015, Air pollution caused 8.8 million premature deaths worldwide and has reduced life expectancy by 2.9 years [6]. The increasing impact of wildfires and other emissions will lead to more days and locations with poor air quality. This research references and builds on previous work on how visual anchoring within the Air Quality Index (AQI) Alerts rating affects intended behavior change to ultimately protect against adverse health outcomes. Additionally, this study examines how past behavior and personality may impact future behaviors. Results show a significant effect of past behavior change specifically on intent to wear a face mask (t = −2.069, p = 0.0413). However, no effect of behavioral change was found between the two AQI Alert visuals presented as well as no effect between dominant or passive personality. As air quality continues to decrease worldwide the importance of understanding AQI Alerts on resulting behavior change becomes more critical.

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Peaslee, M., Nelson, J., Reed, E., & Sexton, L. (2020). Effect of Air Quality Alerts on Intended Behavior Change. In Advances in Intelligent Systems and Computing (Vol. 1215 AISC, pp. 386–393). Springer. https://doi.org/10.1007/978-3-030-51549-2_51

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