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Journal ArticleOPEN ACCESS

STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN

  • Dewi K
  • Angligan I
  • Mahardika I
Waisya : Jurnal Ekonomi Hindu (2023) 2(1) 1-11
DOI: 10.53977/jw.v2i1.923
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Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.

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APA

Dewi, K., Angligan, I. G. K. H., & Mahardika, I. M. N. O. (2023). STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN. Waisya : Jurnal Ekonomi Hindu, 2(1), 1–11. https://doi.org/10.53977/jw.v2i1.923

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