The Impact of Internal Environment Factors in Achieving Strategic Agility During COVID- 19 Pandemic at Jordanian Commercial Banks: The Moderating Role of Information Technology

Abstract

To remain competitive in today's uncertain business environment, banks must develop capabilities that enable them to adapt and respond quickly to market changes. Therefore, this study aims to examine the impact of internal environmental factors on achieving strategic agility through the moderating role of information technology at the Jordanian Commercial Banks. Out of the 13 banks, 10 took part in the survey. Internal environmental factors being investigated include agile human resources, organizational structure, and organizational culture. The 240 middle and first-line managers who worked at the headquarters of the 10 banks made up the sampling unit. To get the information and data needed, 240 questionnaires were sent out, and 203 of them could be used for statistical analysis. The results indicate a statistically significant impact of internal environmental factors in achieving strategic agility. The findings of the moderation hypothesis also reveal that information technology as a moderator has improved the impact of internal environmental factors in achieving banks' strategic agility by 0.04. The results show that the agility of human resources has the highest impact in achieving banks' strategic agility. Consequently, it was recommended to enhance the skills and competencies of the banks' staff and to equip them with the needed training courses to be able to adapt to change successfully.