IDEA - TOWARDS AN INTERACTIVE TOOL THAT SUPPORTS CREATIVITY SESSIONS IN AUTOMOTIVE PRODUCT DEVELOPMENT

Abstract

The basis for developing future products in the automotive industry is finding creative and innovative solutions. Ideas can be found by means of creativity methods that support product developers throughout the creative process. Product developers are provided with a variety of different and new methods. This leads to a method jungle in which it is difficult for product developers to find the most suitable path. The successful use of methods in product development goes hand in hand with the acceptance and implementation of the methods. Despite the added value, only a low use is observed in the development process. The field of Creativity Support Tools also offers a wide variety of different tools that support the creativity process. Although a chasm exists between the many CSTs that are developed and what creative practitioners actually use. Therefore, previous studies iteratively developed a user-centered tool called IDEA that tries to provide a tool that responds to users' needs. The question arises how the developed tool IDEA performs in real life setting regarding its UX and usability as well as the creativity method acceptance and level of mental workload.