Methods of the startup-project developing based on ‘the four-dimensional thinking’ in information society

Abstract

The problem of the human disorientation under the conditions of the information society was analyzed in the article. It was investigated that this problem grows worse on the enterprises' level in order of the consumers' indifferentism to the marketing tools and also in order of the creation of the startup-projects that are used by the business to survive in the economic crisis. The methods of the startup-project developing were proposed that makes enterprises to economize their intellectual assets. It improves upon and adopts the traditional strategic planning and decisions making process to the specific features of the startup-project developing under the conditions of the information society, particularly the information overload. The detalization of each stage of startup-project developing and practical guidelines were developed. The author's model of the ``four-dimensional thinking'' was proposed that was developed for the first stage of the startup-project developing process as the effective way to adapt the startup-project developers to the information society. That makes it possible to formalize the process of searching and creating of the innovative ideas to the methodological guideline of the practical recommendations. The author's model of the ``four-dimensional thinking'' allows the information management efficiency to rise up by orienting it in order of the four vectors of dimensions and directions, namely; the thinking in the plane of the interdisciplinary information; the thinking in the time dimension (the ``historical filter'' and the ``futurological filter''); the thinking in the ``discipline vertical'' dimension of the traditional knowledge and the innovations.