Tourism: The discourse (re)produced by a newspaper in Puerto Vallarta and Bahía de Banderas

Abstract

The aim of the article was to analyse the discourse with respect to tourism as enunciated by an online newspaper over the period from 2013 to 2018 for the region of Puerto Vallarta (Jalisco) and Bahía de Banderas (Nayarit) ‑ México. The French approach to discourse analysis was used as a conceptual frame‑ work and technique. Specifically, the discursive and ideological formations were identified from the catego‑ ries: lexical selection, themes, figures, space‑time relationship, inter‑discourses and silences. Methodologi‑ cally, 722 news articles were analysed. The results underline the reproduction of themes and figures of neo‑ liberal inter‑discourse, (re)affirming the political strategies of the national government. There is no conflict with the institutional discourse with an almost total absence of analysis of the impacts of tourism on the social reality of this area.