Customers’ Attitude towards Chatbots in Banking Industry of India

Abstract

This research investigates the customer’s attitude towards the chatbots in Banking Industry of India. The author used correlation analysis to determine and understand the attitude of customer for acceptance and adoption of chatbots in banking industry. Data is collected through Primary survey. 100 people were targeted, out of which 72 responded. The study concludes a positive correlation between the attitude and the adoption of chatbots. As part of the conclusion author made some suggestions and recommendations discussing the implementation of chatbots in the banking industry of India.