NEW TRENDS IN THE IDENTIFICATION OF THE TRADITIONALFOOD PRODUCTS OF KAZAKHSTAN

Abstract

Requirements for the traditional food producers and their relationship with regional brands or products with geographical indications (GI) are discussed.The development of the so-called regional or territorial brands that promote products produced in a given region meets consumer demand in the terms of traceability of the provenance of the good. Moreover, there is an emerging potential demand for the traditional food products that have a stronger link with the area of production and the traditional method of production, as it happens, for example, for the European Union GIs.The GIs food labels guarantee consumers the origin and the method of production. The potential of Kazakhstan's organic dairy products have opportunities for the identificationofa significant value of the healthy nutrition and meet requirements of quality labels for agricultural products and foodstuffs: Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Specialty Guaranteed (TSG). For instance, TSGs system of protection co-exists with individual EU member countries systems of recognition, two Italian TSGs are protected under the EU TSG system, while around 5,000 food products/recipes are recorded in the Italian 'prodotti alimentary tradizionali' list. In the presented review, the branded dairy foods that produced in Kazakhstan are described, such as: "made in Kazakhstan", "irimshik", "shubat", "koumiss", "saumal"et al. These new trends allow to promote and to support the agricultural products. Organic food and beverages with a geographical indication will positively improve food industry, social and environmental consequences.