Research on Tourism Route Recommendation Strategy Based on Convolutional Neural Network and Collaborative Filtering Algorithm

Abstract

With improving people's living standards, tourism has become essential leisure and entertainment. At present, it has begun to shift from a quantity-oriented tourism method to a quality-oriented tourism method. It is difficult for passengers to choose the route that suits them from the numerous routes. Given the above problems, this study proposes a travel route recommendation algorithm that combines a convolutional neural network and collaborative filtering. The algorithm uses a convolutional neural network to extract the latent features in the customer and travel itinerary data and then uses the matrix factorization method based on collaborative filtering to perform score prediction. The experimental results show that the algorithm can meet the travel requirements of different customers. At the same time, the recommendation accuracy of the tourist route is improved, and technology and method are provided for realizing the personalized recommendation service of the tourist route.