The orange entrepreneurship policy in colombia, new ways of population control

Abstract

This paper presents an analysis about the Colombian entrepreneurship public policy, which one last years has been focusing on the orange economy. So, it has been analyzed several laws, public policy documents and measurement of entrepreneurship. It is argued that the public policy no had produced expected results, however it has been a key element in developing an entrepreneurship culture, which is focusing on building the subject. It is concluded that entrepreneurship culture encourages an epic narrative which shows the entrepreneurship like a specific hero archetype of its own trajectory, while reflects a stereotype of the subject hyper individualist who is moved away from material and historic conditions who is living.