Proposition d'une démarche de formation d'une stratégie de rupture centrée sur le modèle d'affaires

Abstract

When seeking to regain a lost competitive advantage or to create another, established businesses can implement strategies of disruption and totally rework their business model. However, such strategies are not without risk. In this article, the authors propose a methodological approach with managerial aims. This involves an invitation to explore three territories concerning the context of the strategic innovation, the proposal for an innovative business model and its preliminary evaluation. Ultimately, this model allows the tension between the principle of strategic creativity and that of strategic realism to be expressed, these being the two driving forces behind the process of creating a strategy of disruption. (English) [ABSTRACT FROM AUTHOR]