Measuring the economic contribution of beer festivals on local economies: The case of York, United Kingdom

Abstract

This paper investigates the economic contribution of beer festivals on local economies by analysing the Knavesmire Beer Festival at York, United Kingdom. Using information collected via means of a survey questionnaire and applying Type I multipliers, we estimate the total expenditure generated by visitors within and outside festivals' premises, measuring its impact on the local economy in terms of jobs created and GVA contributions. Findings reveal the impact of the festival on the York economy and the wider brewing industry, providing empirical evidence and original results about the economic contribution that beer festivals can generate at a local level.