SUPPLY CHAIN RICE SEEDS AT MALANG REGENCY: SUPPLY CHAIN MACRO PROCESSES

Abstract

The aim of this research is to analyze the relationship performance between rice seed firms and partner famers I, partner famers I and partner famers-II, rice seed firms and farm stores, farm stores and farmers seed user in Malang Regency. The sampling method used is multistage sampling to determine rice seed firms, suppliers, and customers. Meanwhile, Data Envelopment Analysis (DEA) is used in this research with assumption of Constant Return to Scale (CRS) input oriented. Moreover, measurement value of interrelation based on a performance approach which is an efficiency aspect of each rice seed supply chain. Interrelation between rice seed firms and partner farmers-I synchronous at variable quality supplier selection, while partner farmers I and partner farmers-II have sufficient performance and the important variable is supplier integration. Other performance results are interrelation between rice seed firms and farm stores and the performance synchronous between farm stores and farmers' seed user has a high perception at variable customer service.