Abstract
Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.
Cite
CITATION STYLE
APA
McMurrian, R. C., & Matulich, E. (2016). Building Customer Value And Profitability With Business Ethics. Journal of Business & Economics Research (JBER), 14(3), 83–90. https://doi.org/10.19030/jber.v14i3.9748
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