Factors Influencing Acceptance and Use of Online Counseling Technology among Thai Psychologists and Mental Health Counsellors

Abstract

The rapid growth of online counseling (OC) services for mental health during the COVID-19 pandemic prompted concerns regarding its effectiveness compared to in-person counseling. Psychologists have expressed uncertainties about OC's efficacy and doubts about their competence in using it. As a result, psychologists have been hesitant to embrace OC methods and supporting technologies. Therefore, it has become crucial to study the factors that influence the acceptance and use of OC technology, enabling psychologists to develop the necessary skills and confidence to utilize inpatient treatment effectively. This study used quantitative research with survey research to study factors influencing 406 Thai counselors' use and acceptance of technology in online counseling, and the model was analyzed using structural equation modeling. Results showed that IOC are positively influenced by SI (β=.413, p