Editorial. Redes sociales, economía y empresa

Abstract

In its editorial page, the journal introduces the dossier of the second Oikonomics issue. As social media are a current topic, the dossier includes five contributions by experts suggesting different approaches to how social media relate with economics and business, in order to provide more detailed information on their use and opportunities. The idea is forwarded from different perspectives (information management, marketing, business organisations, financial markets, social change…) in an environment where opportunities and challenges posed by online social media have a significant impact on the global economy. Information and Communication Technologies (ICT) stimulate innovative dynamism and have become one of the main foundations of the radical change experienced by the economy and social structures in the last decade as they are becoming a massively used resource affecting all economic and social stakeholders.