Knowledge Gain in Environmental Policy Agenda on Government Social Media

Abstract

This study examines the impact of government social media accounts (GSMAs) on public engagement in policy agendas. Data were collected from two similar GSMAs in policy fields and analyzed using Granger causality test and text analysis. The results show that the quality of information interaction has a positive impact on public engagement, and more direct ways of disseminating information result in a greater positive impact. The study highlights the importance of avoiding irrelevant information and managing the information conveyed through GSMAs. The results also suggest that citizens prefer more accessible and open environments for exchanging information, and governments should consider these preferences when communicating with the public. This study provides insights into the strategic use of GSMAs in promoting policy agendas and the role of information quality and relevance in promoting public engagement.