Influence of the Integration of Digital Art Elements in Ecological Environment on Tourist Acceptance

Abstract

. Eco-tourism emphasizes the protection of natural landscape and the sustainable development of relevant industries, and the integration of Digital Art elements in ecological environment is an attempt to establish a healthy, harmonious and balanced development relationship between eco-arts and eco-tourism. The integration of Digital Art elements completes eco-tourism area construction through the rational combination of ecological environment’s natural performances, so that the scenic spot’s climate, soil, animal and plant characteristics, economic foundation and cultural accumulation can use ecological principles and technologies to simulate natural ecosystem, thereby promoting the coordinated development of tourism and ecology. The active participation of tourists is the starting point and key factor for them to accept the eco-tourism area; when they accept the scenic spot, they need to go through a deep understanding of its cultural connotation and associate their cultural cultivation with its ecological value, in order to realize the acceptance process of the scenic spot is not only a simple reproduction and restoration of its reality, but also a profound understanding of its connotation and internalization. Therefore, on the basis of summarizing and analyzing previous research works, this paper takes Meihua Mountain Eco-tourism Area in Fujian Province, Southeastern China as study object, and uses carefully designed questionnaire to investigate the influence of the integration of Digital Art elements in ecological environment on tourist acceptance. This study expounds the current situation and research significance of the integration of ecological Digital Art elements in eco-tourism area, elaborates the development background, current situation and future challenges of the influence of the Digital Art elements in ecological environment on tourist acceptance, introduces the research objects, questionnaire schemes, analytical indicators and statistical strategies of tourist acceptance survey, analyzes the mutual relationship between ecological Digital Art elements and audience psychology, dissects the inner connection between ecological Digital Art elements and information transmission, proposes the integration mode of Digital Art elements of ecological environment in eco-tourism area, explores the intermediate adjustment path of tourist acceptance, conducts the management mechanism analysis of tourist acceptance, and finally discusses the integration of Digital Art elements in ecological environment on tourist acceptance. The results show that the tourist acceptances of the Meihua Mountain Eco-tourism Area under the integration of non, mild and severe Digital Art elements in ecological environment is 27.18%, 54.86% and 79.82%, respectively; this positive correlation indicates their mutual integration can not only achieve a balanced development relationship between eco-Digital Art and eco-tourism, but also effectively improve the tourist acceptance, understanding and internalization of eco-tourism. The results of this study provide a reference for further researches on integration of Digital Art elements in ecological environment on tourist acceptance of eco-tourism.