Pengaruh Daya Tarik Webtoon “The Secret of Angel” Terhadap Minat Baca Di Komunitas Penggemar Webtoon

Abstract

This study aims to: (1) find out the level of attractiveness of The Secret of Angel in the Webtoon Fans Community (2) determine the level of reading interest in the Webtoon Fans Community (3) find out how much influence the attractiveness of The Secret of Angel has on reading interest in theWebtoon Fans Community. This research includes quantitative research with descriptive research methods. The research subject is the Webtoon Fans Community and the object of research is the appeal of the webtoon the secret of angel. The population in this study is a webtoon Fans Community on Telegram called Fans Webtoon Indonesia with a population of 23,750 members and a research sample of 393 respondents. Data analysis used the mean and grand mean formulas, product moment correlation, and simple linear regression. Data processing using IBM SPSS Statistics Version 26. The results of the study stated that the attractiveness of the webtoon the secret of angel affected the reading interest of the Webtoon Fans Community by 38.2%.