Is ‘City Branding’ Worth Re-Visiting?

Abstract

This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well-known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings.