Citra Partai Keadilan Sejahtera Mengenai Perubahan Lambang Partai bagi Generasi Muda

Abstract

PKS re-launched its new party symbol. The change of symbol is not only carried out by PKS this time, the change of symbol this time is one of PKS' strategies to win votes among the younger generation in the upcoming elections. The last change in the PKS symbol lies in its round shape with a combination of orange which means warmth and white which represents sincerity. The essence of this symbol change is to make PKS appear fresher, closer and open to various groups, including the younger generation. For this reason, this study wanted to find out how the image of PKS towards changes in party symbols for the younger generation. This study uses a quantitative approach with the type of research used is descriptive. This study has one variable, namely the image of the symbol changes. The method of data collection was carried out by distributing questionnaires to 102 respondents according to the research criteria, namely the younger generation aged between 17 years to 25 years. The results of this study, most respondents know about the change in the PKS symbol through social media. The new orange PKS symbol is considered fresher than the previous black symbol, so that the majority of the younger generation expressed interest in the new PKS symbol. In addition, the younger generation considers the new PKS symbol to be pleasing to the eye, in contrast to the old symbol which seems ancient. The new PKS emblem reflects the PKS work strategy and the party's vision and mission. The latest PKS symbol is easy to remember and consider simple. other than that it still shows the personality of the party in accordance with Islamic ideology and the behavior of party members