Is phonological recoding under strategic control?

Abstract

Two experiments are reported in which subjects were required to name the color in which letter strings were printed. In the first experiment, color-naming latencies were the same when the letter strings were pseudohomophones of color words (e.g., PINC) as when they were color names (e.g., PINK). Both these conditions produced slower responses than control strings matched with the pseudohomophones for visual similarity to the color word (e.g., PINN). Unlike the first experiment, the second included trials in which the ink color was congruent with the color to which the letter string was related. The results with incongruent stimuli paralleled those in the first experiment. With the congruent stimuli, however, responses were faster with color words than with either their pseudohomophones or control strings, which were equally slow. It is proposed that phonological recoding occurs relatively slowly but cannot be suppressed even when it harms performance. © 1981 Psychonomic Society, Inc.