Consumer Behaviour and Attitudes by Purchasing of Selected Food Products

Abstract

V In this report we are aimed at problems of consumers' behaviour and at factors that have an influence on it. We are focused on behaviour during purchase and consumption of bio products that belong to the actual trends. We explain understanding of healthy lifestyle and we also present abstract of its classifications. The report includes results of a research the goal of which was to find out preferences of consumers while making decisions when buying healthy food (farm and bio food). In conclusion we propose recommendations on possible ways of education and information of consumers on food and on support to consume products beneficial to our health.