A CONCEPTUAL MODEL FOR PRO-ENVIRONMENTAL BEHAVIOUR IN MALAYSIAN EDUCATIONAL CONTEXT

Abstract

The main objective of this paper is to construct a conceptual model that employs an integrative approach to enhance our comprehension of employees’ pro-environmental behaviour (PEB). The foundation of this model draws upon the Social Cognitive Theory, which serves as a valuable platform for further research to provide a comprehensive and in-depth exploration of the factors influencing PEB in the workplace. The paper not only reviews existing theoretical frameworks but also takes an integrative perspective to formulate a model aimed at unravelling the complexities of PEB within a workplace context. Specifically, the authors have devised a conceptual model that explores the relationship between employees’ green self-efficacy and their engagement in PEB. Additionally, the paper posits that green commitment might function as a mediating factor in this relationship, a facet that has been overlooked in previous research. The proposed model holds the promise of enriching future studies by offering a holistic understanding of the determinants of employees’ PEB. It also sheds light on the degree to which this behaviour is influenced by organisational motivators. In essence, this paper sets the stage for a more comprehensive exploration of the intricate dynamics surrounding PEB in organisational settings.