Lemon Tree Hotels: managing business during COVID-19

Abstract

Accepted: 11 November 2021/Published online: 15 December 2021 Abstract On 30 January 2020, the Director General of World Health Organization declared the novel coronavirus outbreak (2019-nCov) [hereafter COVID] as a Public Health Emergency of International Concern. The leadership team of Lemon Tree hotels (LTH), a mid-priced Indian hotel chain Patanjali Keswani started in early 2000s, had to devise strategies to keep the business afloat during the pandemic. According to UNESCO (2020), approximately 0.32 billion students in India were affected by school closures due to the COVID-19 pandemic. First few days of the March were fine, once the things (spread of COVID) started accelerating, the