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Marketing Competition Analysis of the Feasibility of Investment in McDonald’s

  • Sun Y
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) (2022) 656
DOI: 10.2991/aebmr.k.220603.156
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Abstract

With the globalization of the world, the development of western fast-food industry in China is getting better and better.

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Sun, Y. (2022). Marketing Competition Analysis of the Feasibility of Investment in McDonald’s. In Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) (Vol. 656). Atlantis Press. https://doi.org/10.2991/aebmr.k.220603.156

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