The Study on the Transformation of Disney Animated films Based on Consumerism

Abstract

Disney animated films have always been about the exploration of humanity and heroes. However, there is only one purpose of its exploration: to meet the current consumer market. To achieve this goal, Disney has constantly been changing. When postmodernism dominates, consumers have changed, and Disney animated films have also changed in both content and form in response to changes in the situation. This paper will take consumerism as the main research perspective to sort out the transformation of Disney animated films and further explore the current changes of Disney animated films from the content and form.