Interpretive effectiveness at Kanha Tiger Reserve, India

Abstract

The first study of interpretation in India examined the effectiveness of interpretive facilities and exhibits to convey interpretive conservation messages. Kanha Tiger Reserve features a large budget, advanced technology, and international visitation. The single-case, multiple-methods approach examined visitor knowledge and behavior regarding exhibits. Pre- and post-program surveys, video observation of visitor flow through the interpretive center, and the readability of text were analyzed. Results from the survey indicate that visitor knowledge increased in spite of noise in the center. Video observation data suggests that visitor interest measured by attention index and holding power were greatest for the management related exhibits and decreased as participants moved further into the interpretive center. Images of tigers were found to be more important for attraction and holding power than the center's advanced floor light panels and other interpretive techniques. Dioramas, maps, and models were favored over text by visitors for readability.