Path Analysis of the Impact of Digital Transformation on Export Performance of Textile and Apparel Companies

Abstract

The Fourteenth Five-Year Plan proposes to accelerate the digital upgrading of textile intelligence and fashion, and digital transformation has become the main theme of change in the textile and apparel industry. This paper analyzes the current status of digital transformation of textile and apparel enterprises in China from the perspective of textile and apparel enterprises, and focuses on the impact path of digital transformation of enterprises on their export performance: enterprise innovation path and export cost path. Textile and garment enterprises should focus on R&D innovation, realize personalized design services, open the whole production and operation data chain from digital production to digital terminal, and flexibly respond to the complex and changing export environment in order to promote the improvement of enterprise export performance.