Fast Moving Consumer Goods sector in India – Tending towards oligopoly?

  • Anupama S
  • Dharmajan D
  • Nair R
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Abstract

… sector while health care and food and beverages constitute 31% and 19% respectively. According to the India Brand Equity Foundation (IBEF), the sector's growth … , rapid growth in rural …

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Anupama, S., Dharmajan, D., & Nair, R. (2022). Fast Moving Consumer Goods sector in India – Tending towards oligopoly? Arab Economic and Business Journal, 14(1), 17–30. https://doi.org/10.38039/2214-4625.1004

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