The Reputation Crisis: Risk Management Based Logical Framework to the Corporate Sustainability

Abstract

The corporate reputation is an integral part of its overall performance. In this chapter, we argue that a stronger link should exist between risk management and corporate reputation in sustainable way. In view of the modern corporate risk management, reputation is the part of the risk intelligence based process management. This chapter is prepeared about managing corporate reputation with proactive process in the pre-crisis, crisis and pro-crisis situation. Managing reputation is not one time process. Our inspiration to this model comes from Weber's conceptual framework for modern sociology.