Ficción audiovisual y procesos de percepción en estudiantes universitarios de Argentina y España. Una investigación empírica

Abstract

Differences among audiovisual perception in university students are researched by the assessment of emotional impact or mood changes in university audiences upon watching a chapter of a well-known fiction TV series. A group of Communication Sciences students from the Buenos Aires Austral University (Argentina) and the University of Valencia (Spain) were asked to complete both pre-and post-test analytical questionnaires on a chapter of the popular American TV series The Walking Dead.