Sebuah Perancangan Brand Identity Oina Craft sebagai Identitas Perusahaan Kriya di Kota Malang

Abstract

The Oina Craft business is a craft business in the city of Malang which has just been formed and does not yet have an identity to be recognized by the wider community, so it is necessary to design an Oina Craft Brand Identity as the identity of the Craft Company in Malang. The design of the brand identity is carried out using data collection methods such as observation and interviews, then the design method used is through the stages of brainstorming, thumbnail, rough sketch logo, and comprehensive logo, after which a final design is formed which is then tried out on the target audience. The design of the Oina Craft brand identity produces logos as the main and supporting media in the form of logos, Graphic Standards Manual (GSM) books, business cards, letterheads, envelopes, notes, brochures, xbanners, stickers, promotional uniforms, souvenirs, facebook, and Instagram. In conclusion, the media produced certainly have advantages and disadvantages in helping introduce the Oina Craft business.Usaha Oina Craft merupakan usaha kriya di kota Malang yang baru terbentuk dan belum memiliki identitas untuk dikenal masyarakat luas, maka dibutuhkan Perancangan Brand Identity Oina Craft sebagai Identitas Perusahaan Kriya di kota Malang. Perancangan brand identity tersebut dilakukan dengan menggunakan metode pengumpulan data seperti observasi dan wawancara, kemudian metode perancangan yang digunakan melalui tahap brainstorming, thumbnail, rough sketch logo, dan comprehensive logo, setelah itu terbentuklah desain final yang kemudian diujicobakan kepada target audiens. Perancangan brand identity Oina Craft menghasilkan logo sebagai media utama dan media pendukung berupa logo, buku Graphic Standards Manual (GSM), kartu nama, kop surat, amplop, nota, brosur, xbanner, stiker, seragam promosi, suvenir, facebook, dan instagram. Kesimpulannya media-media yang dihasilkan tentu saja memiliki kelebihan dan kekurangan dalam membantu memperkenalkan usaha Oina Craft.