Fostering talented employees' loyalty in circumstances where artificial intelligence is applied

Abstract

The article discusses the problem of fostering talented employees' loyalty in circumstances where artificial intelligence is applied. The intensification of competition under the conditions of another forthcoming economic crisis triggered the technological application of artificial intelligence with the conjoined fostering of talented employees' loyalty. The analysis of the results of the Google Form survey by the focus group has shown that a favorable environment prevails within organizations, which in general allows using talented employees' potential efficiently to the maximum possible extent. Discrimination, envy, and indifference of colleagues do not have that much effect on talented employees' loyalty. Creation of more favorable labor conditions for talented employees is contradictory and predetermines the discontent of other corporate employees, which may result in conflicts, the ethnic ones inclusive. The article presents the nature of the influence of artificial intelligence on talented employees' development for the first time. The majority of respondents regard this effect as a positive one (63%). The originality of the research lies in revealing the character of relations between the leaders of natural intelligence – talented employees – and artificial intelligence. This study may form the basis for reducing risks while working with talented employees in conditions where artificial intelligence is applied.