DAM, YouTube is great for video, but it is NOT digital asset management

Abstract

YouTube is an awesome destination site for videos, but it is not a digital asset management (DAM) tool. It is important to understand the distinction between video destination sites like YouTube and DAM systems as the central marketing hub. This article examines the key differences between YouTube and DAM and takes a deeper dive into how DAM solutions help marketing organizations best leverage digital assets to build brand equity and increase return on marketing investments. [PUBLICATION ABSTRACT]