Achieving Sustainable Development through Value Chain

Abstract

In the last three decades globalization accompanied with technological developments, changing customer expectations-both in terms of demand and need, economic interdependencies of the nation's, growing environmental consciousness etc. had eventually forced business firms around the globe to be effective and efficient in every activity they perform and had accordingly gave birth to the various business models. Initially focus of the business models as well as strategies was somewhat restricted towards the "Sustainable Competitive Advantage" but as the ambit was enlarged focus shifted towards the "Sustainable Development". The paper focuses towards the sustainable development through the lenses of value chain in a holistic manner by identifying the various parts of value chain, its contribution in identifying the dimension of sustainable competitive advantage, linkages involved in value chain and generic strategies, thereby, conceptualizing the value chain model as a strategy for achieving the sustainability competitive advantage and sustainable development.