PERLINDUNGAN HUKUM BAGI KONSUMEN ATAS PEMILIKAN RUMAH DARI DEVELOPER DI KOTA MAKASSAR

Abstract

In the promotion and supply of housing sales, developers often provide redundant information and explanations to consumers who do not fit the facts. As stated in the brochure master plan / site plan that describes the whole long-term development plan such as the construction of public facilities, social facilities and other supporting facilities. Description of the technical specifications that ensure the quality and reliability of home building, as well as the provision of price discounts or certain gifts. Words or sentences are strung together in a brochure and was very impressed ideal. Moreover, explanation sales marketing (direct selling) is very beautiful by giving exaggerated picture of the development plan, and often gives promises uncertain, revealed weaknesses and degrading product developer competitors. This was done to attract the attention and interest of consumers to decide to buy homes in the developer. Moreover, the current management strategy and marketing as well as media promotion of such a sophisticated but sometimes it is not ethical, all kind of ways to reap profits and gain market share. Abstrak Dalam kegiatan promosi dan penawaran penjualan perumahan, seringkali pengembang memberikan informasi dan penjelasan yang berlebihan kepada konsumen yang tidak sesuai dengan fakta. Seperti dalam brosur dicantumkan master plan/site plan yang menggambarkan tentang seluruh rencana pengembangan jangka panjang berupa pembangunan fasum, fasos dan sarana pendukung lainnya. Uraian spesifikasi teknis yang menjamin kualitas dan keandalan bangunan rumah, serta pemberian diskon harga atau hadiah-hadiah tertentu. Kata-kata atau kalimat-kalimat tersebut dirangkai dalam brosur dan terkesan sangat ideal. Terlebih lagi penjelasan sales marketing (direct selling) yang sangat indah dengan memberikan gambaran yang berlebihan tentang rencana pengembangan, bahkan seringkali memberikan janji-janji yang belum