Research on the impact of Credit, Brand and Service Recovery on Online Sales Based on Web Crawler Technology and Regression Analysis Methods

Abstract

In order to explore the relationship between credit, brand, service recovery and the merchandise sales in online transactions, based on web crawler technology and regression analysis methods, the paper empirically analyzes the co-influence of credit, brand and service recovery on online merchandise sales volume by using the data of Baijiu in Tmall platform. The research results show that seller credit score has a significant positive effect on online merchandise sales volume; Merchandise brand has no significant impact on online merchandise sales volume, but brand as a moderator has a significant positive effect on the relationship between seller credit score and merchandise sales volume; The seller's service recovery has no significant influence on the sales volume of online merchandises.