Modelling eco-friendly behaviour towards environmental performance: a proposition approach

Abstract

The role of the hospitality industry in environmental conservation efforts has been studied in the existing literature. However, the models built are still separate and in the context of single anchor theory. By conducting content analysis of 500 literatures in the field of environmental reputation, the current study aimed to produces a comprehensive model described in five main propositions for environmental preservation. First proposition revealed about GHRM in encouraging environmental concern, proposition two explain the role of environmental concern in encouraging eco innovation, proposition three integrating eco innovation and sustainable business performance model, proposition four, explaining sustainable business performance model to enhance environmental reputation and legitimacy, and proposition five revealed about possibilities to incorporating anchor theory. The discussion is presented in the paper.