Journal ArticleOPEN ACCESS

Consumer Reactions to Negative Incidents in Sports Sponsorship:

  • Matsui A
Japan Marketing Journal (2023) 42(4) 39-50
DOI: 10.7222/marketing.2023.020
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Matsui, A. (2023). Consumer Reactions to Negative Incidents in Sports Sponsorship: Japan Marketing Journal, 42(4), 39–50. https://doi.org/10.7222/marketing.2023.020

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