Analysis Signage Systems Based on Local Wisdom: Study Case Setu Babakan

Abstract

Betawi’s culture such as dance, food, and language is increasingly eroded. It can be said that it is gradually become extinct and this is due to the influence of technology developments. The government has taken many steps to preserve the Betawi culture, one of which is the placement of Condet region in East Jakarta for the development and preservation of Betawi’s culture. Recently, the DKI Jakarta Government takes steps to preserve the pride and mascot of Jakarta city, which is the Betawi culture in Setu Babakan. The word setu or "situ" itself means lake, while babakan means wood fiber. In the area of Setu Babakan, the provincial government provides a variety of facilities such as educational facilities as a learning area for Betawi culture and other various entertainments related to Betawi culture. Setu babakan has transformed from a lake into a tourism area, so it becomes one of the alternative tourism spot for local residents and foreign tourists. The large area requires a signpost or commonly called signage, this is very important because signage is part of wayfinding, which has a role in providing direction inside the city. Indirect signage plays role in improving the flow system of visitors, so that there will be no accumulation in one particular location. At present, the condition of the signage area is already exist, but it has not been maximized in the role of its function as a signpost. In terms of aesthetics and design, the existing signage does not display the elements of Betawi culture which should be represented through signage.