Emerging use cases and technology for creative group production are disrupting the DAM marketplace: Creative executives are demanding better tools for the production groups

Abstract

Moving beyond DAM, cloud computing, user mobility and social computing have changed the way software is designed, deployed and used. Meanwhile, DAM systems have stagnated and continue to build tools for IT and technology-focused individuals rather than for creative groups. Creative executives are demanding better software for their production groups and are sparking a new wave of technological innovation that will fragment and disrupt the DAM market. [PUBLICATION ABSTRACT]