This laboratory experiment found that nudity had a serious negative impact on brand name recall. This result is especially important because the degree of nudity was quite mild. Contrary to prediction, nudity had no effect on product class recall. As expected, no other significant effects were found.
CITATION STYLE
Horton, R. L., Lieb, L., & Hewitt, M. (2015). The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 456–459). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_108
Mendeley helps you to discover research relevant for your work.