How Should Service Innovation Strategy be Aligned with Business Strategy? : Focused on the Moderating Effect of IT Capability

  • Ryu H
  • Lee J
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Abstract

Abstract Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service …

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APA

Ryu, H.-S., & Lee, J.-N. (2015). How Should Service Innovation Strategy be Aligned with Business Strategy? : Focused on the Moderating Effect of IT Capability. Journal of the Korea Society of IT Services, 14(2), 195–229. https://doi.org/10.9716/kits.2015.14.2.195

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