Manzana Verde: Uberizing the food service CASE STUDY

0Citations
Citations of this article
5Readers
Mendeley users who have this article in their library.

Abstract

In her quest to elevate Manzana Verde to the esteemed status of a Unicorn, Larissa Arias drew inspiration from triumphant Latin American precedents, notably Rappi, valued at a staggering 3.5 billion. With the unwavering support of a venture capital firm committed to both social impact and scalability, Larissa ardently pursued this ambitious goal.

Cite

CITATION STYLE

APA

Gallo, E. (2024). Manzana Verde: Uberizing the food service CASE STUDY. International Food and Agribusiness Management Review, 27(2), 397–409. https://doi.org/10.22434/IFAMR2023.0028

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free