An examination of undergraduate student participation within an interdisciplinary business course

Abstract

Criticisms of business courses include a lack of relevancy and theoretical application. Using interdisciplinary business courses resolve such issues. Accordingly, an undergraduate business course on Corporate Social Responsibility (CSR) combined marketing activities within a service learning project. Student participation within three deliverables is discussed. The first, a CSR Marketing Analysis Report to guide students in evaluating an organization’s marketing initiatives. The second, a CSR Marketing Action Plan to identify marketing initiatives for completion. The third, a Final Presentation and a Reflection Paper. Additionally, this paper summarizes the completed marketing projects and synthesizes benefits experienced by students and their selected organizations.