TRIPBAM: Creating Digital Value during the COVID-19 Pandemic

Abstract

TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup prepared for a successful exit that would reward founders, employees, and investors for their success, the coronavirus disease of 2019 (COVID-19) pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the firm put in place to set itself up for a return to growth after the crisis.