External and Internal Factors on Export Performance in Ethiopian Manufacturing Firms

Abstract

The study described external and internal factors that affect export performance in Ethiopian manufacturing firms. In this study, self-administered survey was administered to manufacturing exporters in Ethiopia. Descriptive analysis was made in order to show the effect of internal and external factors on export performance in Ethiopia using SPSS version 21. The study disclosed that external uncontrollable forces and internal controllable factors are the causes of export performance in Ethiopian exporting firms. It was therefore, recommended that exporting manufacturing firms in Ethiopia should engage in maximizing their opportunities and work on their strengths to enhance export performance.