AMBIDEXTERITY UMK MELALUI PROGRAM ENTREPRENEUR DEVELOPMENT 2024 DI INDONESIA

Abstract

Artikel ini, yang diadaptasi dari tesis, menganalisis bagaimana Program Entrepreneur Development 2024 (selanjutnya disebut Entredev 2024) membentuk ambidexterity organisasi pada usaha mikro dan kecil (UMK) di Indonesia. Ambidexterity merujuk pada kemampuan mengejar eksploitasi (disiplin proses, efisiensi, keandalan) dan eksplorasi (inovasi, eksperimen, pengembangan pasar) secara serempak. Dengan desain kualitatif deskriptif, enam UMK dari sektor teknologi, agribisnis, dan kesehatan‑kecantikan dikaji melalui wawancara mendalam, observasi, kajian dokumentasi, dan diskusi kelompok terarah (FGD). Analisis tematik dengan triangulasi sumber/metode digunakan untuk memastikan kredibilitas dan konfirmabilitas. Temuan menunjukkan pendekatan sharing goals Entredev 2024 bekerja sebagai mekanisme yang menyelaraskan disiplin perilaku (eksploitasi) dengan eksperimen terarah (eksplorasi). Komponen program—konsultasi bisnis terstruktur, mentoring intensif, jejaring pemangku kepentingan, serta pelatihan reflektif—membentuk konteks kerja yang memungkinkan tindakan ambidextrous. Dampaknya berupa peningkatan inovasi produk/proses, reliabilitas operasional, dan resiliensi. Studi ini menawarkan model praktis bagaimana program publik menumbuhkan ambidexterity pada skala UMK, berikut implikasinya bagi perancang kebijakan dan pengelola program.This paper, adapted from a Master’s thesis, analyses how the 2024 Entrepreneur Development program (hereafter Entredev 2024) fosters organizational ambidexterity in Indonesian micro and small enterprises (MSEs). Ambidexterity is the capability to jointly pursue exploitation (process discipline, efficiency, reliability) and exploration (innovation, experimentation, market development) within the same organization. Using a descriptive qualitative design, six MSEs from technology, agribusiness, and health–beauty–wellness sectors were studied through in‑depth interviews, observations, documentation review, and a focus group discussion (FGD). Thematic analysis with source/method triangulation was applied to secure credibility and confirmability. Findings show that Entredev 2024’s sharing goals approach acts as a mechanism that aligns behavioral discipline (exploitation) with guided experimentation (exploration). Program elements—structured business consultation, intensive mentoring, stakeholder networking, and reflective training—shape a contextual work environment that enables ambidextrous actions. Consequences include improved product/process innovation, higher operational reliability, and greater resilience. The study offers an actionable model of how a public entrepreneurship program can cultivate ambidexterity at MSE scale and suggests design implications for policy and program management.