Do rubro-negro ao neutro da fifa: Uma análise das transformações dos estádios-sede da copa do mundo de 2014

Abstract

This article analyzed some aspects related to stadiums in the host cities of southern Brazil, verifying what influenced the (re)creations of their structures and their main characteristics and consequences of such transformations to sports and leisure experiences. The stadiums of southern Brazil studied were: Joaquim Américo Guimarães, in Curitiba, and José Pinheiro Borda, Beira-Rio, in Porto Alegre. Significant changes occurred in the stadiums. The so-called “cauldron” of the Rubro-Negro (Red-Black), marked by its red color, gained characteristics similar to those of other world football stadiums after the reforms, with a predominance of neutral colors. There were also changes in the rules and way of watching matches, resulting in distance between players and fans in order to control the latter’s emotions and expressions and turn stadiums into multifunctional arenas.